Monthly Online Shopping Survey

Survey Outline > Business Trends > Monthly Online Shopping Survey

Overview

Survey Name

• Monthly Online Shopping Survey

Survey Type

• Survey statistics

Type of Statistics

• Designated statistics (No. 101056)

Purpose

• To provide data needed for the establishment of government policies, the management plans of enterprises, research of research centers and associations by analyzing e-commerce transactions

Frequency

• Monthly

Target Population

• Establishments operating online shopping malls over the internet

Survey Unit and Target Population Size

• Survey unit: establishment
• Surveyed population: Around 1,000 establishments

Survey Reference Period and Date

• Survey reference period: 1st day to the last day of a month (one month)
• Reference date: the last day of a month

History

• 1999: Made plans for the production of E-commerce Statistics
• 2000: Approval for the statistical production
• 2008: Changed survey method from a complete survey to a sample survey
• 2014: Changed the survey title (Cyber Sopping Mall Survey → Monthly Online Shopping Survey)
  • Added survey items e.g., mobile shopping transaction amount
• 2016: Published statistics of online overseas direct sales and purchases (quarterly)

Survey Item

• Online shopping mall title, company name, website URL, Mobile Application, product classification, operational way classification, products and service transaction amounts, mobile transaction amounts, etc.

Data collection method

• On-site interview (along with the internet or postal survey)

Survey System

• Statistics Korea → Regional Offices of Statistics and District Offices of Statistics → Business

Data Provision

Method of Publication and URL

• KOSIS, online publications, KOSTAT website
• URL: http://kosis.kr

Publication Frequency

• Monthly

Publication Title

• Report of the Monthly Online Shopping Survey